Big Blue Marketing
As of July 1st, 2022, Schoner Chevrolet is the presenting partner of Lake Blue Streak Athletics – formally recognized as Lake Blue Streak Athletics – Driven By Schoner Chevrolet. The agreement, between the Lake Local Schools Athletic Department, the Lake Athletic Booster Club (LABC), and Schoner Chevrolet will position LABC to further enhance and invest in the mission of the athletic department and the Blue Streak student-athlete experience.
“This partnership is incredibly unique and a true testament to the value that collaboration with community businesses, our booster club, and the school district can bring under a common vision. I am so grateful for Schoner Chevrolet’s willingness to partner and the Lake Athletic Booster Club for continuing to support our kids and coaches at such a high level” says Athletic Director, Brock Cline.
Recognition of this partnership will be visible in a variety of deliverables, including digital representation, print recognition, updated signage in various athletic venues/athletic related areas on campus, apparel, and named sponsorship of specific events. Fans can expect to see much of these impactful pieces on display starting early in the 2022-2023 academic year.
Schoner Chevrolet has been involved in the greater Lake community for over 85 years. Opening its doors in 1936, Scholer Chevrolet began selling Chevrolet/GM products from a location on South Prospect Street where the dealership would call home for just over 40 years. In 1978, the current location at 720 West Maple Street opened its doors, and after several expansions, including a recent customer lounge addition in 2022, the current lot and service center continue to be a one stop shop to buy, lease, and service vehicles for those in the Lake community and beyond.
Chris Finan, Dealer Principal – Schoner Chevrolet, has this to say of the newly formed presenting partnership: “This is a great partnership and will have a tremendous impact on Lake Athletics. I could not be prouder to be partnered with and support Lake Athletics”
About the Lake Athletic Booster Club:
Formed in 1976, the Lake Athletic Booster Club is a volunteer driven organization with a mission to help meet the greatest needs of the athletic department at Lake Local Schools. LABC has been the driving force behind the most impactful athletic projects at Lake, including the building of Blue Streak Stadium, the construction, maintenance, and remodeling of the Lake Athletic Complex, the awarding of hundreds of thousands of dollars in scholarship monies, turf installation, equipment upgrades, and uniform purchases. The LABC is also the principal executor of Big Blue Marketing, the organization that manages marketing partnerships affiliated with athletics.
Claudia Yoder, President of the Lake Athletic Booster Club “We are so grateful for the relationship and continued partnership with Schoner Chevrolet. They have been wonderful supporters of LABC and this commitment will help us complete many future projects that will directly impact student-athletes” notes Claudia Yoder, President of the Lake Athletics Booster Club.
This presenting partnership, Lake Blue Streak Athletics – Driven By Schoner Chevrolet, is an incredible opportunity to elevate the student-athlete experience and further commit to the longstanding community ties that make Lake great.
By Brock Cline on Aug 3, 2022